Articles
Explore the blogs for more kōrero and background.
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Explainer
The Gambling Industry: Part 1 — The Psychology Playbook
Why do people get hooked on gambling? It’s not about weakness or willpower - it’s by design. From near-misses to dopamine hits, gambling products are built to keep us coming back.
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Explainer
The Gambling Industry: Part 2 — The Marketing Machine
Before we even place a bet, gambling has already worked its way into our everyday lives. From sports commentary to Lotto ads to personalised nudges on our phones - the industry’s marketing machine makes it all look normal.
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Story
No Shortcuts: How Tahu Hollis Found a Way Out of Gambling Harm
Tahu Hollis lost over $20,000 before he turned twenty - but the real cost was the shame, lies, and the toll on his wairua. In this story, he shares how whānau, creativity, and culture helped him find a way out - and why there are no shortcuts to healing